Build. Measure. Learn.
ustwo is a digital product studio which works with the biggest smartest brands – from Google to Sky, Ford, Adidas and DeepMind – to create defining digital products, services and businesses. We're sure that you at least used one of their products, or played their award winning game, Monument Valley!
We talked with Alex, he is promptly interested in sharing ustwo’s Zeplin experience, thanks a lot!
How is the design and development team set up at ustwo?
At ustwo we take on a diverse range of projects, and teams vary in size. A smaller project might have 3-4 people, including a designer and maybe one or two developers working together to create prototypes and test propositions.
For the really huge digital products, we’ll have teams of 18-20 people divided into smaller groups to tackle individual features. These will have product designers, visual and UX design specialists, developers and a team coach all working together collaboratively.
How is the overall design workflow?
Regardless of the scale of the project, our teams work in fast, iterative sprints – so we’re always trying out ways to improve design and development collaboration. With time at a premium, we make sure we are prioritising the right things for each sprint, and Zeplin helps us to work quickly and smartly through them.
Where does Zeplin fit in the workflow?
From a designer’s perspective, in the past we found ourselves spending loads of time creating specs and guides so that developers could interpret our designs. Now we can immediately communicate all of this with one hotkey! The next big time sink was generating assets – calculating and re-creating every size needed for each platform – now we can export all of this in a few clicks, meaning we can free up even more time for actually being designers :)
"In an industry where our tools improve gradually in fairly small increments, it's so great to find something that instantly makes a massive difference."
I think my favorite thing has to be that it provides a really great bridge between design and development, something that we have wrestled with for years and, in an industry where our tools improve gradually in fairly small increments, it's so great to find something that instantly makes a massive difference.
We also asked this question to Emma, a Senior Android Developer at ustwo! Here's what she thinks:
Zeplin has been great. Typically, we used to depend solely on the specs, but they can very quickly become out of date, with copy changes, alignment changes, and size and colour alterations. It used to mean doing a load of manual work to update it, so things could get missed and mistakes creep in. Now, we can just measure stuff ourselves and not have to double-check that something is right.
"Things could get missed and mistakes creep in. Now, we can just measure stuff ourselves and not have to double-check that something is right."
Being able to check what size and weight of font is awesome, as often I can't tell the difference! It's also really nice to have a shared color palette, so we can refer to the colors by common names and be sure we're talking about the same thing.