Elastic IT and security analysts unlock 750 days of lost time
Highlights or results
A CRM that molds to their business process and makes it easier for them to rapidly iterate, experiment and grow.
A CRM that molds to their business process and makes it easier for them to rapidly iterate, experiment and grow.
A CRM that molds to their business process and makes it easier for them to rapidly iterate, experiment and grow.
A few years ago I went to visit a customer in the airline industry and had the opportunity to sit with the people who designed the very apps I used to book my business travel. As a customer, and vendor, I was fascinated to know how they built the experience that I have come to love (and sometimes hate).
Teams today are under pressure to build faster, better products, in a world of evolving technologies, working practices, structures, and team dynamics.
But they find they are consistently delivering less due to increased complexity.
Complexity exists everywhere you look in product delivery. It’s in our tool stacks, the way we collaborate in our delivery organizations, our company structures, our design systems, and even in our products themselves.
Product delivery today
The idea of getting less and less than before — while still paying the same or more — is something often referred to as shrinkflation. Growing up, I remember buying a 6 pack of Cadbury Creme Eggs. We’d share them out: 1 for me, 1 for my sister, 2 for mum, 2 for dad.
Today, Cadbury sells them in boxes of 5. So now, it’s 1 for each of my 3 kids, 1 for my wife, and 1 for me. Even though it’s one egg, that’s 16% less! The entire experience has changed.
Too many tools
We’d all be right to wonder — hey, the tools we use are 10x better, why can’t we ship 10x faster? Well, it’s because our tools are just one part of the equation in product delivery.
Taking one tool away or consolidating tools for the sake of simplicity, for example, doesn't always help, because the problem isn’t having multiple tools. In fact, we should absolutely use and enjoy all the brilliant tools that we do have, like Slack, Jira, Storybook, Figma, FullStory, Dovetail, Maze, etc.
Figma allows us to work really fast, but doesn’t allow a space for engineers to contribute. Likewise, engineers work in code and GitHub, but designers are not in that space. Zeplin provides an equal, shared space to talk about designs and development.
User expectations and requirements
User expectations have grown exponentially. They want more and better features and are looking for complex capabilities. The bar is getting higher, which makes it harder for teams to deliver features to match those expectations using our old workflows and processes. For example, we’re now dealing with:
